Our Customers Do The Selling For Us
(and yes, we love our customers)
£4300 Monthly Recurring Revenue Using Facebook Ads Retargeting
Design Pickle is a design-as-a-service that provides unlimited graphics designing services under a monthly retainer fee. Being a newer concept and a service that requires a direct interaction of humans (as in passing design briefs and requirements), it is hard to promote the service using standard means.
Following the footsteps of how most SaaS businesses generate leads, a Facebook Ad campaign was offered wherein they offered a Free Custom Design without the need for any credit card ( an equivalent to Free Trial)
The Facebook Ads traffic to a long-form signup form so they would weed out potential customers from onlookers. This was deliberately done as people that go on to filling the long form were most likely to be interested in the services.
Although they were able to capture some leads, the best part came when they started using retargeting.
A retargeting campaign was implemented from the sales page visitors which accounted for 17 of the 30 new customers. More than 50% of their new customers just came from the retargeting marketing campaign, which justifies the fact that converting a retargeted visitor is much easier and efficient than converting a new one.
Lesson Learned #1 – No matter how complex, unique or new (business model) type of business you have, Facebook Ads WILL still work for you.
Lesson Learned #2 – Use the magnetic power of retargeting to bring back customers that already have shown interest in your products.
Lesson Learned #3 – Build a sales funnel along with your Facebook Ads. Such as in this case, people that initially saw the ad but didn’t go on to fill up the form were retargeted again.
100Media.co.uk provide premium SEO Services for a fraction of the current market cost.
We also specialise in Web Design, Social Media Management & Strategy as well as Facebook Ads.
Contact us today to see how we can help to grow your business online!
100 Media UK
11 Glencoe Avenue
Chester le Street
07493 877 933